May 23, 2018

Tailored program for India’s beverage industry

  • In 2019 the trade fair will be held in Bangalore for the first time
  • dti will now be represented in all metropolitan regions of the continent
  • Market penetration through regional focus

drink technology India (dti), the central and leading platform for the beverage, dairy and liquid food industry in India, is further expanding its reach. In the future, the trade fair will be held twice during odd-numbered years: in the spring in Bangalore (February 28–March 2, 2019) and in the winter in New Delhi (December 5–7, 2019). Mumbai will remain the meeting place for the industry during even-numbered years. Focal topics will be set for the segments at the three venues and aimed at the market potential of the regions.

The trade fair changed its annual format last year as a way of responding to the market’s regional needs. dti is taking another step forward by holding two trade fairs in odd-numbered years. Bhupinder Singh, CEO of Messe München India, said: “India is a huge country. By applying the new local approach to dti, we will reach relevant visitor groups in the regions in a more systematic manner. Tapping this potential is a key value-added factor for our customers.”

Mumbai is the international hub for India’s beverage and liquid food industry. In even-numbered years, visitors from all parts of India will continue to see the latest innovations developed by companies from India and all other parts of the world, in areas that range from the production, filling and packaging of all types of beverages to liquid food. In New Delhi and Bangalore, Indian exhibitors will primarily meet visitors from these metropolitan areas. The trade fairs held in these two cities will also cover the entire product chain of the beverage and liquid food industry. But a focus will be placed on particular segments in a reflection of the different presence of individual industries. The focus of the New Delhi metropolitan region is beer, soft drinks and dairy products. Bangalore will more closely highlight juices, beer, hard liquor and food. Thanks to this regional position and the focal topics, dti will be an ideal meeting place for each particular region. Visitor potential will be optimally tapped in the process.

The Indian beverage and liquid food market
The Indian food and beverage market is growing very dynamically. Sales produced by the sectors for soft drinks and alcoholic beverages like beer, wine and hard liquor are climbing sharply. The German Mechanical Engineering Industry Association (VDMA) / Euromonitor International forecasts growth of more than 100 percent by 2021 for soft drinks and about 35 percent for alcoholic beverages during the same period. Sales of dairy products are expected to climb by more than 20 percent. Oils and fats will jump by about 70 percent by 2021, according to the forecast. This growth is being fueled by social change and strong economic growth.